Pre-Show Education – Thursday, July 11, 2019
The Certified Aesthetic Consultant Fast Track Certification Program – Advanced Techniques for Practice Success
Designed as a highly-structured, interactive and intensive one-day platform with the most recent and current information on legal requirements, regulations, technology, Google algorithms and business plans. Participants will have the opportunity to take an examination at the conclusion of the show to receive their certification. Instructors include experts in practice marketing, patient counseling and executive office management. This is the only current and continuously updated certification program in the aesthetic industry, which is presented at The Aesthetic Show and The Aesthetic Academy.
Lecture topics include:
- Examining your personalized brand and how to modify or build your reputation
- Advance your positioning in your local market – see how you compare to your competition and to gain more visibility
- Improve the success of your internet and digital activities
- Create a more powerful social media marketing plan
- Develop systems to identify return on investment (ROI)
- Proven strategies to grow your revenue
- Principles and practices to expand your patient base
- Analyze pricing strategies to improve profit
- Improve your customer service methods
- Consultation conversion strategies
- Determine your consult to conversion ration
- Track and improve all aspects of patient conversion rates
- Creating the right practice culture
- Improve team performance
- Coaching and counseling skills for higher levels of performance
- Incentivizing key staff
Thursday, July 11, 2019
9:00 am – 5:00 pm
Moderator: Jay Shorr and Mara Shorr
9:00 am – 11:00 am
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Module I: Advanced Marketing Techniques
Speakers:
Tara Leifer: Top 10 Secrets to Conquer Competition Online
Tim Sawyer: Inside the Millennial Demographic – Digital Strategies to Capture Today's Fastest-Growing Group of Consumers
Greg Washington: Google's 2019 Internet Do or Die Innovations |
| 11:00 am – 11:15 am |
Break
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| 11:15 am – 1:00 pm |
Module II: Advanced Practice Metrics and Business Planning
Speakers:
Kelly Smith: Creating Your Annual Marketing Plan
Dori Soukup: Generate More Cash for Your Business
Alex Thiersch: The Top Seven Traits of the Country's Best Medspa |
| 1:00 pm – 2:00 pm |
Lunch
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| 2:00 pm – 3:45 pm |
Module III: Advanced Counseling Skills
*Includes Live Role Play Demonstration
Speakers:
Paula Di Marco Young: Successful Consultation Conversion Strategies
April Linden: Win Every Patient Personality Type
Jay Shorr and Mara Shorr: An Overview of the Most Common Patient Types |
| 3:45 pm – 4:00 pm |
Break
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| 4:00 pm – 5:00 pm |
Module IV: Management Skills
Speakers:
Kristy Murrow, P.A.-C.: Be More than a Manager – Lead Your Practice |
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*Program schedule and faculty subject to change. |
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