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July 11-14, 2019

Wynn Las Vegas

Special Focus Course

Advanced Techniques for Practice Success

The Aesthetic Show presents the Advanced Techniques for Practice Success courses. These courses are designed to assist practices with building, growing and marketing an aesthetic business. Instructors will include experts in practice marketing, patient counseling and office management.

Dates and times courses are offered:

Friday, July 12, 2019
3:45 pm – 5:45 pm

Module I: Patient Demographic Segmentation in Marketing
In today's aesthetic practice every patient is unique, so understanding how to meaningfully and successfully attract and connect with the spectrum of patients is more important than ever. This first of three focus courses will address demographic segmentation in marketing based on various patient characteristics, including age, race, gender, ethnicity, sexual orientation, and more.

Moderators: Jay Shorr and Mara Shorr

Shino Bay Aguilera, D.O.: Patient Attraction
Suneel Chilukuri, M.D.: The Aesthetic Icons
Jason Emer, M.D.: My Unique Niche of Male Aesthetics and Body Shaping/Ab Etching
Jay Shorr and Mara Shorr: Bridging the Age Gap - Marketing to Millennials and Baby Boomers

Saturday, July 13, 2019
8:30 am – 10:30 am

Module II: Social Media Marketing
If you feel like social media is taking over your world, you're not alone. The rise of social media has drastically changed the rules of marketing as you know it, presenting an extraordinary opportunity to promote your services and expertise to a broader audience in new and dynamic ways. But you can't just "wing it" when it comes to achieving your marketing and branding goals in this unique environment. This second of three focus courses will present proven marketing strategies from marketing experts, with examples and insight from some of the top physician influencers who have found immense success using social media.

Moderators: Jay Shorr and Mara Shorr

Charles Galanis, M.D.: My Unique Approach to Social Media Marketing
Thomas Jeneby: I Follow You on Facebook! A Plastic Surgeon's Journey into the Crazy World of Live Procedure Marketing
Jonathan Kaplan: How to Use Social Media Influencers to Grow Your Business
Humberto Palladino, M.D.: How to Become a Social Media Influencer and Convert Your Following to Practice Profits
Tim Sawyer: Social Media Strategies to Dominate Competition in 2019

Saturday, July 13, 2019
1:45 pm – 3:45 pm

Module III: Practice Management and Growth Concepts
The business of aesthetic medicine requires more than just clinical and surgical expertise. Even thriving practices struggle with the scope of distinct and dynamic factors involved in running a successful aesthetic practice (e.g.: building a strong brand identity; creating and maintaining a strong culture of ethical values and professional philosophy; staying ahead of the competition; consistently growing your patient base, revenue and profits; contending with coupon sites [Groupon, LivingSocial, etc.]; and more). This last of three focus courses will feature practice marketing experts introducing and discussing innovative concepts in practice management and revenue growth opportunities.

Moderators: Jay Shorr and Mara Shorr

Paula DiMarco Young, B.S., R.N.: Medspa Memberships and Patient Loyalty Programs
Ryan Lehrl: Profit-Driven Patient Acquisition: Measure ROI and Improve Performance of Your Patient Acquisition Process
April Linden: Creating Patients for Life - Applying the Ritz Carlton Service Standards to Your Practice
Kelly Smith: The Power of Sales Events Instead of Discounting